Are you diluting your message?

In fact, what is your message. Mine is simple.

Insane fat loss results or you don’t pay.

Ever heard the phrase ‘jack of all trades, master of none’?

If you’ve read any of my stuff before, you no doubt have.

Now normally I’d be referring to the ‘I specialise in weight loss, muscle gain, sports specific, blah blah blah blah’ but I’m also noticing a worrying trend in the fitness industry.

Well it worries me anyway J

Now if this is you, don’t take offence. If it’s working for you, then GREAT but I’d just like to give you my view.

You see, for 6 or 7 years now I’ve pretty much had only one product I’ve pushed.

Fitness camp.

That fitness camp is now a monster. Its in 4 different countries and it makes me a VERY nice income and a VERY nice lifestlye here in spain

Don’t worry- this isn’t going to turn into a ‘I’m awesome’ post.

Sure, I still did a bit of personal training but my focus was on growing the fitness camp.

You WOULDN’T here me saying ‘ Come and do 1-1 training with me’,  ‘ then in the next sentence ‘ come and do my circuit class’ , oh I also have bootcamp, and zumba, and a running club and you can do my online program etc etc.

My point here?

In my OPINION. You should be offering LESS.

Yup- LESS ‘stuff’

Think about it- on your website or your flyers or whatever, you’re confusing me.

You’re telling me that 1-1 training is the best thing since sliced bread, then you’re telling me to do pilates or zumba, then circuit training is the mutts nuts, then your trying to sell me a high priced bootcamp program.

Why would I do a high priced bootcamp when I can come to your classes for 3 quid a pop?

How do I know which ones best?

You’re diluting your message.

You’re confusing me.

More isn’t always better.

Here’s what happens… I have no idea what it is you actually do.

I’m thinking so I know this dude does fitness but what do they REALLY do?

I like you as a person, you’re fun, you’re motivating and I love being around you. So I come and do your ‘stuff’.

You here ‘come to Paul’s classes- he’s great!’. Again, this means you’re a good instructor! well done.

You’re just blending into the ‘he’s a fitness person’ crowd. Which if its what you’re after from your career- GREAT.

But what happens when you try and grow the business so that you can take time off? Because your messages are so mixed, the confused mine is like- what???

In fact, the confused mind often just says no.

Sure you can DEFINITELY make a living like this, you’ll make some good money but if you’re looking to build a business you can sell at any point (again, you might not be looking to do this) then ‘anything and everything’ isn’t going to work I’m afraid.

Think about the most successful people in this wonderful industry of ours. Do they offer a g-zillion options and modalities? or do they just do a few things better than anyone else?

What would you rather be? A specialist? Or a generalist?

A brain surgeon or a gp?

Sure, you probably LOVE what you do, I commend you for that.

I want to build a business that means I get paid even when I’m playing cars in the mud with my little boy.

If I offer everything under the sun, I’m never REALLY considered an expert- so I cant do that.

This message was re-inforced by one of the most successful and respected trainers in the industry today, Mr Alwyn Cosgrove who said to me on a seminar I did with him

‘Do LESS stuff better than ANYONE”

and I couldn’t agree more.

What do you think?

I’d LOVE LOVE LOVE to hear you’re feedback!

Hey guys,

I made this video for you about articles, why you should write em, what to write about and how to write em!

Check it out :

I’m retiring next Friday.

Yup, you correct.

I’m jacking it all in.

Well, almost.

Let me explain a little more.

I’m actually writing this on a flight from Paris to New York.

I’ve been traveling for around 10 hours total now and I have another flight to catch when I get to New York.

I’m heading to San Diego to hang out with my mastermind group, which in case you haven’t read me talking about it before includes big chris mccombs, 7 figure sam bakhtiar and Valerie waters amongst the rest who I coudnt name more of without missing someone out.

I’m then off to LA to hang out with another industry bad-ass in Jason Ferruggia who I’m lloking forward to grilling!

Before I tell you why I’m retiring I wanted to tell you something- mainly for the guys who wonder ‘who the f*ck is this pr*ck?’

Believe it or not,  actually dislike the ‘bragging part’ of this- I think it makes me sound like a nob and a ‘I’m holier than thou’ but hey ho, its only fair that I let those of you that don’t know what I’ve stumbled my way towards in the last 5 years.

I currently have bootcamps in 19 venues in 3 different countries, with 17 trainers working for me. We have over 30 ‘actual’ bootcamps going on.

I just moved to Marbella in Spain, my UK business runs on autopilot and lets me do pretty much what I want. I train clients who I LOVE training and who pay me 147 euros per hour.

In that country I did an experiment, I know ONE person there. I just filled his bootcamp in 3 weeks J

I have an online program called the 19 day get lean project which has generated over 12k’s worth of income in just over 30 days.

“Shut up dickhead’ I can hear you saying.

Okay I will.

Enough of the bragging already- I can also feel my head growing.

You may have a couple of bootcamps but still find yourself working too hard and still not making the money or have the freedom you’d like.

Maybe you’ve realized that spending weeks and months writing e-books isn’t actually priftable at all and is bullshit. Yep- I really just said that.

I created the 19dayGLP and make 6k in 3 days without sending a SINGLE email.

The best part, I actually GOT PAID to create the content. I hadn’t written ANY of the content before I sold it.

Sure, I had an idea of the program etc but I you didn’t find me slaving away at my laptop writing endless pages and taking photos, writing autorespondesrs and getting covers designed then HOPING that I’d make some money- this is the promise right?

Anyway, I digress.

I also have a coaching program that will bring you business success faster thatn any other program out there. PERIOD.

You’ve probably heard about it. Because, fact is,  if anyone has a successful bootcamp in the UK- chances are they’ve been coached by me.

Yup- the ‘testimonial’ and ‘success stories’ bit is coming up soon- it is actually important you see some of the ‘proof’ that my shit actually works.

BUT and this is a BIG BUT (see what I did there ;-0 )

I’m closing that program down FOREVER. I’m jacking in business coaching. For Good

You see, with the move to Spain and the fact I’m sarting an enormous project with Brian Grasso very soon I aint gonna have much time.

Oh that and the fact that every man and his dog seem to be offering ‘fitness business coaching’ right now.

So unfortunately results like the ones below are gonna be disspearing (here comes the ‘success stories bit”  Told ya didn’t I? (in fact if you wanna read a bout load of these- you can check out some of the people i’ve helped here- http://www.bootcampking.com/feedback/)

Kim Raine of http://surreybootcamps.com/ had this to say-

“before I started mentoring with Paul I had a reasonably good bootcamp and to be honest I guess I was thinking that I had so much free info and ideas form Paul and others that I didn’t really see the value in having a mentor.

4 months on I am still uncovering information that Paul has available, I cannot believe what he has given away, literally EVERYTHING you need to get a camp up and running – I find new stuff all the time!

I have just taken on my second coach who is about to launch the 4th Babes on the Run camp – and I am so excited about the future it’s untrue!

My camps are now famous in my local area and I have plans to expand them further throughout 2012 – so watch this space! I couldn’t have gone so far so fast with out Paul coaching and support, its been hard work, but so enjoyable! Especially the Marbella Mastermind weekender – what a crazy ride of ideas and plans that weekend was – when I came back from there I achieved more in that week towards my bootcamp than I had in the past year.

I would urge anyone who has or wants a bootcamp that they need to get on this program and fast! Why let yourself settle for mediocre – if you want to take things to the next level then this is the only place to be.”

_______________________________________________________________________

Dan Thompson of 5 star bootcamps had this to say too-

Big Chris Mccombs, who some of you may know said this

——————————————————————————————————————

Vicky Hitchens has had epic RESULTS-

It’s now 11 months since working with you and I have gone from 1 ‘fairly busy Bootcamp’ to 7 Bootcamps – 3 of which are absolutely packed & I’m turning people away! The other 4 Bootcamps are busy and getting busier month after month. What’s so great about this, is that practically 100% of my clients have come through recommendation – I have not paid a single penny for adverts / leaflet drops etc in the whole 11 months!

From January I will be starting another 2 (perhaps 3) Bootcamps which I already have a lot of interest in and I haven’t even finalised the details of yet! Instructors are approaching me all the time wanting to work for me & teach Bootcamps so I can be really selective and get the best instructors to work for me and further grow my business for me – it’s mental!

I’m sure I would have grown my business without your help but NEVER at this rate and this successfully – I didn’t even think it was possible to go from 1 Bootcamp to 10 Bootcamps in 12 months! At the start of this year I would have been happy with having 3 Bootcamps running by the end of the year let alone 10!

The mentoring service you provide is packed full of invaluable information, advice and motivation and I would thoroughly recommend it to any highly motivated instructor who wants to take action and turn their ‘Bootcamp class’ into a ‘Bootcamp Business’

Cheers Paul

I have a STACK of these on my laptop- but you’re bored now aren’t you?

BUT all is not lost.

I’m going to open it up ONE MORE TIME.

The LAST TIME EVER.

BUT its only for 4 people.

This isn’t a scarecity tactic.

If you’ve read enough and want to APPLY for this opportunity- email me via paul@precisionfitness.co.uk

I don’t need to do this.

My business and my online product make me a lot of money but I LOVE coaching trainers to create the business and life they deserve.

Wether you want to fill a bootcamp in 30 days, build an empire that brings in 5-10k a month or create your own online product I’m going to be able to help you do that. In fact, I’ll even teach you the training and nutrition knowledge I’ve gaine over the years that also have me regarded as the UK’s leading fat loss expert

ENOUGH about me.

This is about you.

And I’m going to be honest- in fact, BRUTALLY honest.

This program probably isn’t for everyone. It’s probably not for you.

If you think like me, It’s for you.

If you want honesty and accountability its for you.

If you want to be given the EXACT stepts it takes to achieve fitness business success.

It’s also for you if

You’re  sick of the bullshit.

Sick of the ‘launch sequences’ with the endless autoresponders

Bored of the FREE webinars that are loaded with average information but are more loaded with pitches trying to sell you average ‘stuff’

Perplexed by the fitness business mentors who don’t have a fitness business, never mind a successful one. (what’s THAT about by the way?)

Fed up of the cheap workhops that promise the world but are just put on so they speakers can pitch their programs to you while you’re ‘hot’

And you know what, I’ve actually DONE most of this stuff.

That stuff works.

But not this time. I’ve had enough of that.

Look, its like this:

You can keep attending the workshops, the courses, the webinars and reading the articles on fitness business success.

Or you can APPLY. Yes, apply to be coached by me for the next 12 months.

I don’t want 4 ‘wannabes’ on the program you see.

No energy vampires, no time wasters and no negativity.

If you spend any of your time whining about other fitpros that make money. This isn’t for you.

You’ll be immersed into my ‘higher expectations’ mastermind group which contains some of the leading and most profitable bootcamp coaches in the country and we cant let in just ‘any old’ trainer.

If this sounds like its you’re thing than drop me an email

If you want a proven, kick ass progam that gets EPIC results with a little bit of attitude email me right now.

If you actually want to learn more about nutriton and training for fat loss

Email me via paul@precisionfitness.co.uk

If you still want to be working till 9pm every night after being up since 5:30am and hardly having any time to spend with family and friends, that’s fine. I respect that. Just don’t email me.

Seriously, drop me an email.

Oh and seriously, I REALLY REALLY only have time to take on 4 new people.

Oh and theres no hidden price thing or   ‘ act right no or miss out horseshit’ I ACTUALLY can only physically take on 4 cliens. Period.

None of that ‘if you join now, get this free, and this is thrown in, I’ll I’ll discount this If you buy today BULLSHIT’ either.

The program isn’t cheap- its going to make you A LOT OF MONEY though.

Its 3497 UP FRONT or if you wish to break it down into smaller payments the invesment is 347 a month over the year you work with me.

Most people make the whole years fees back in the first 6 weeks. Just saying.

Look, you either want personal access to me, my hands on help , my input into YOUR business success or you want to keep on banging your head against a brick wall wondering what to do next or why you aren’t making the money I know you deserve for chaning people lives

Either way, I REALLY Hope to hear from you soon.

Oh if you need more proof that the program is bad ass… here are more ‘success stories’

http://www.bootcampking.com/feedback/

Paul

I have no idea who first said that but i’m afraid its true for most bootcamp owners when they’re looking to ‘expand’ their business

It’s could also be described as Too much, too soon.

This is something that faces every bootcamp owner at some point and its also something that I get emails about pretty much EVERY day.

Having ran bootcamps for close to 8 years now, its also a subject that I’ve made EVERY mistake you can think of.

In fact, only last month- when I was still based in south shields , I was informed of two local bootcamp owners who seem to have made similar mistakes with different outcomes.

One of them is now out of business COMPLETELY, the other one has reduced their prices over the last few years from 99 down to 29- apparently to be more competitive. You guys know how I feel about that.

Although I wish to see no-one struggling in business the errors are ones I see bootcamp owners making time after time.

The Subject?

EXPANDING.

You see, contrary to many beliefs, filling a bootcamp is easy.

A piece of piss, in fact.

But filing a bootcamp for someone else to teach, keeping them interested and keeping those clients coming back?

A hole different ball game.

Think about it, what do you actually have to offer another trainer- apart from a ‘job’? that’s if you pay them an hourly rate- which I wouldn’t recommend  by the way.

1-    You have a logo NB- you probably don’t have a brand. People in the next town along probably don’t know who you are if your honest right?

2-    You have you

3-    You have a group of people that come to your bootcamp FOR YOU.

So why would a trainer come to work ‘under’ you, when they can just do that themselves?

It’s a super simple question isn’t it?

But  I  bet it’s one that you may be struggling to find an answer for right now.

You see, like I said earlier, it’s a position I found myself in ‘back in the day’

In fact, the first couple of trainers I took on to teach sessions for me while I worked ‘on the business’ (a cliché that you hear over and over again?) tried to steal all of my clients- and that was with my mother in the class.

One stole my boxing gloves and pads too!

Anyway, I wanted to ask some though provoking questions that will hopefull save you some stress, frustration and probably money so you don’t end up on the same path as the other bootcamp owners up there in the North East who wanted ‘too much, too soon’.

I want to ensure you don’t

“BUILD A HOUSE ON QUICKSAND”

Again, lets take another look at the earlier question:

Why would another trainer run a bootcamp for you, when they can just go and do it themselves?

Grab a pen and write down the answer.

Think about it this way- if someone approached YOU and said

“ I have a busy bootcamp and want to open up another- would you like to teach it for me?”

SURE!  SOUNDS COOL MATE!

Lets look a little deeper.

You’re askng them to take an hourly rate- probably around 25-30 quid an hour? You think they wont look around and think- hang on, theres a few people here I’m getting  25 quid, the other guy is getting over 100 quid- I;m doing all of the work!

Even if you do a 50/50 profit share… they’ll be thinking ‘hang on a second….”

Thought provoking right?

At this point you’re probably thinking “ Well I’m saving them time and effort”

Fair enough.

*But how?

*What makes your bootcamp different from the rest?

*How will you get their bootcamp busy?

*How will you pay them?

*In fact, where do you find these trainers?

*Do they have a contract?

*How do you keep them loyal and motivated?

*How do you make sure they’re up to date knowledge wise?

*What do they teach in the sessions?

*Do they just make it up?

*What nutrition program do their clients follow?

*Who takes the money?

*Do they have a uniform?

*Who answers enquiries from leads?

*Who answers the email questions form their clients?

*Who’s responsible for equipment?

*Are they employed or self employed?

*What happens if they’re ill?

*Who pays for the t-shirts you give out to members?

*What happens with referalls?

*Can the trainers take cash and cheques?

*Whats the plan for when they go on holiday?

*What happens if they say ‘ I don’t want to do this any more?’

*What happens if they start up a bootcamp on their own?

*Do you have rules about them doing personal training and working elsewhere?

*What’s the deal with refunds?

*What happens if their clients aren’t getting results?

*A GREAT question- Can you multiply everything you do by 10?

Still here?

Good.

Now you might think I’m trying to put you off looking for another trainer.

You’d be right.

I am.

I case, you haven’t guessed it.

Here’s what I think is the case for ‘most’ of my readers.

YOU ARE NOT READY.

Sorry, but someone had to tell you.

Now let me clear this up, this is NOT  a time thing.

Success LOVES speed.

But you shouldn’t even CONSIDER opening a new location until you have all of these things in place.

So, if you can answer all of the questions above, with clarity AND you can x it by 10, THEN you may want to think about looking for said trainer and growing your business.

If you can’t answer them, then its back to the drawing board my friend!

Let me know, what problems you’re having by stickin them in facebook comments section below… With 19 trainers myself now, I’ve made more than my fare share of mistakes but the team we have now is bad-ass.

Buenos Dias!

How to shut your competitors up once and for all.

This may seem like another one of my angry rants, it couldn’t be further from the truth TBH.

I’m a big believer in that fact that:
1- if your product is awesome AND unique, there isn’t any competition.
2- There’s MORE than enough fat people to go around.

Anyway, being a dude and being a competitive in nature it still narks me when ‘rival bootcamps’ try to call us out.

This week 2 of our own trainers have had shit thrown at them , one of my mentoring students too- so i thought i’d let you in on what i told those guys.

Sure, you probably should be bigger than them and you probably shouldn’t waste your energy on these clowns but that’s easier said than done in my experience, especially if they start to question your credibility in a public domain such as facebook

Facebook can be a pain in the ass and I’d recommend being strict with the time you spend on there or it can really eat you up

Bu You know what I mean right?

They’re cheap, cheerful and train anyone with a wallet and a pulse, they haven’t done a course since they taught lat pull down behind the neck and straight leg sit ups back in the day.

Turn up when you want, turn up when you can be bothered, you see them on group on, you hear them shouting ‘we’re the best’ AND ‘were the cheapest in town’

You know who I mean right?

You may even recognize this one, especially If you value your time:
“That bootcamp (yours) is a rip off. Come to us, we’re cheaper”

“Unlike other bootcamps we don’t remove foodgroups from your diet”

“Unlike other bootcamps blah blah blah”

What they should be saying is “ I don’t value what I do, I don’t get results and I haven’t picked up a book since I finished the beano at the end of my level 3 PT course, so come and train with us, we don’t do a money back guarantee because we’re not sure what we’re doing works but you can still turn up when you want and we’ll keep taking your money”

That’s a rant for another day though!

Oh and you might also want to thank them for being so concerened about you they talk about you on THEIR website

So how do you shut them up?

Its simple.

SOCIAL PROOF.

That’s it.

SHOW the results of the people that you work with.
Before and After photos of REAL people.

ALL OF THEM.

One of my buddys and students Chris Brown recently asked the question “Would you book and stay in a hotel you knew nothing about?”
The answers were different but one of them was along the lines of “Hell no, you have no idea what it will be like. I want to know what they have, what I get, I want to see pictures of the room. I want to read reviews etc”
In other words- I want to see PROOF.

You see, FOR ME, this is what clients NEED to see, most of them MAY think ‘a bootcamp is a bootcamp right?’ but in this day and age, we need to do EVERYTHING in our power to stand out from the crowd.

MOST people are shouting at the top of their voice, ITS JUST NOISE.

Imagine your ‘competitors’ faces when your site and facebook page is covered in before and afters and all of your cleints are sharing photos like the ones below.

You see, I’d like nothing better than to debate the benefits of intermittent fasting, carb cycling, liver detoxification and the like but you’ve got to understand that these guys don’t want to debate without getting aggressive.

BECAUSE THEY DON’T UNDERSTAND IT.

You should feel sorry for them actually.

So the moral of the story “When people are calling you out, calling your camp a rip off and questioning your methods, Simply post your photos”
Easy.

I leave you with some of ours.

Competition what competition?

Earlier this year a spent a couple of weeks in thailand with some of the top fitpros in the UK- this is where i created bootcamp empire of course!

Anyway, whilst there i managed to spend a lot of time with Maggie Ayre, who is THE person to turn to when it comes to teenage girls and fitness.

Here’s Maggie:

Imagine this. It’s week one of a twelve week course. Just you and 34 teenage girls that are going to be fit, healthy and above all having fun for the next twelve weeks.

What do you do?

You’ve got to get the girls talking about the session before you even get there. They need to be feeling exited with their imaginations aroused before you even walk in the room. So how do you do it?

You go for the most popular exercise craze of the moment, the one the magazines are talking about, the one all the celebrities are doing and the one that is just far too cool for school….. nope Paul, I’m afraid you don’t go for Fat Loss Bootcamp….. you go for ZUMBA!

This was the position I was in 4 weeks ago as I launched the pilot for the 3G Program.

I developed the 3G Program on Dax Moy’s Thailand Supercamp. In a nut shell it’s a term long course for teenage girls which incorporates fitness, nutrition, goal setting, homework videos and a supportive forum.

The aim of the 3G Program is to get every teen girl active and then to keep them active.

We achieve this by introducing the girls to lots of different activities so that (1) it’s different to traditional PE
(2) it introduces them to activities available in the community outside of school
(3) it gets them used to the idea of organising their own exercise – through the use of 10 minute bodyweight sessions.

We do Zumba, Bootcamp, Yoga, Boxercise, Circuit Training, Navy Seals Training, Aquarobics, Street Dance – a whole load of different stuff – all backed up with sound nutrition and thought provoking goal setting.

I had been warned that the girls at the school were a tough bunch and that if I didn’t get it right from the word go they’d be standing with their hands on their hips telling me “this is sooooo boring!” before I’d even had the chance to tell them my name. (This is what used to happen to me, Paul)

But, Zumba was a hit. The wonderful Sassi Page came and led a 30 minute energy infused session for me and we had 34 girls aged between 12 and 17 shaking their thing on the dance floor at 4pm on a Monday afternoon.
Then they all came back again at 3pm on Thursday and this time I hit them with DAVE!

For three days they’d been wondering about Dave. Who was this Dave, what sort of workout was it going to be?

Do you know Dave?

I’m sure Paul’s got a blog post on here introducing you to Dave; a hard core accumulator workout designed to strengthen muscles whilst burning fat. ( here’s the link to the workout that made me famous- http://www.bootcampking.com/2011/05/26/the-workout-that-made-me-famous-sort-of/)

I modified Dave slightly for my audience. The first set was traditional exercises; star jumps, sky and ground squats, push ups, split squats and a plank, but the second set the girls worked in pairs; alternate burpees, front kick, alternate crunches, reverse lunges, push up claps and plank with high-5s.

(Have you ever noticed that people tend to decide star jumps are OK after all once you’ve got them doing burpees?)

It was a tough workout but the girls handled it fantastically and finished the session with phrases such as;

“That was great! But I’ve never worked so hard in my life!”

BOOM! My work is done.

How do you think the girls would’ve reacted had we launched week 1 of the 3G Program with Dave?

I’m guessing it may well have been too hard core for a first session but now that they’ve done Dave they expect every session to be hard work.

By starting with Zumba and then straight into Dave the girls are kept on their toes. They don’t know quite what to expect but they know every session with be fun, hard work and very effective for meeting, and surpassing, their fitness goals.

Maggie Ayre is the UKs Leading Fitness Coach for Teen Girls. She has recently developed the 3G Program which will go live in schools in January 2012. She is also running a FREE workshop for all Personal Trainers and Fitness Instructors who are interested in working with teen girls on Saturday 5th November. For more details on the FREE workshop go to www.maggieayre.com/seminar.html .

Hola! Que tal?

So on Sunday I move to Marbella, edging ever closer to my perfect day.

At this moment in time I’m actually homeless, officel-less and staying with the in-laws right now but even THAT wont dampen my sprits!

So to celebrate the move I thought I’d do a cheeky little giveaway.

I’m going to keep it really simple without all the pictures i normally have on- I’m using a cafe’s free wi-fi you see

Last year this sold for 20 quid (hardly bank breaking) BUT it was responsible for getting THOUSANDS of pounds worth of press coverage.

And YES it’s a little corny and YES its been done, BUT it will STILL get press and its still great fun!

I’m going to give you the EXACT press released that lots of bootcamp owners used, the EXACT workouts and the EXACT recipes from the package.

All you have to do is head on over here:

http://www.bootcampking.com/pumpkindowload/

So here’s a really simple action plan to make the most of this great opportunity to promote your boot camp in the local press and to create that ‘magical buzz’ around your sessions AND inject some energy into your camp with those dark nights and mornings now here!

1: Put together your pumpkin workout. (Well you don’t have to do this cuz I;ve done it for ya-go to http://www.bootcampking.com/pumpkindowload/ to get the workout that I’ll be using)

2: Let all your campers know that you’ll be having a charity Halloween workout and all of their friends and family are invited. The camp is free as long as they turn up with there own pumpkin but a small donation to a local charity would be awesome

3: Head to your local cash and carry or supermarket and buy the required number of pumpkins for your PAYING members. Remember to get a couple of extra ones in case some break or someone turns up without one!

4: Get yourself a costume (you could even go as far as asking your campers to go fancy dress too!)

5: Invite everyone on your list and on facebook to the workout and build excitement around it

6: Make sure to capture all ‘prospects’ email addresses so you can market to them later

7:Invite someone from said charity along

8: Do the workout, take lots of pictures and video and look to capture some ‘magic moments’ especially when you take the photo with everyone at the end

9: Let the members keep the pumpkins and hand them a print out of some healthy pumpkin recipes. Give these to the ‘prospects’ too with a PS on the bottom “ Thank you so much for attending our charity pumpkin workout and doing your bit for xxx charity. If you have any questions about getting into great shape with us please call me on my PERSONAL mobile or email me via info@thefitnesscamp.co.uk”

10: Send the press release to the local paper WITH a brilliant, high quality photo attached

11: stick the photos, videos etc ALL OVER facebook and make sure to TAG everyone in the videos and the pictures- this will mean it shows up on THEIR profile and all of their friends will see it.

12: Email the newbie’s a special offer for next month’s camp and thank them for their donation and hard work

Sit back knowing you’ve increased your profile, done a good deed for charity and made lots of people smile.

Buenos dias mi amigo!

Paul

A guide for fitness industry ‘newbie’s’

So you just passed your Fitness exams and you’re excited?

…. Excited to earn 25k a year and get paid 25 quid an hour??

Unfortunately, you’re in for a shock..

The average fitpro makes under 15k a year… LESS than you get paid for working in Mcdonald’s.

Not exactly what you singed up for right?

Every year, around 2000 new trainers enter the fitness industry, within 12 months 80% of them leave and do something COMPLETELY different.

I have my own opinions on why this is- MAINLY because it TOUGH.

But i’m betting you have what it takes. ‘They’ didn’t

‘They’ hadn’t read this article though.

I’m hoping this will help you out.

After all, I’ve made very mistake in the book!

I’m casting my mind back 11 years. I just received my premier diploma in personal training.

I was like a kid on the first day of school i couldn’t wait to get my first clients!

I was delighted, excited and CONFUSED.

What the fuck do I do now?

Work in a gym, set up as a PT, open a studio, and teach classes.

I HAD NO IDEA.

In the end, I was recommended after finishing top of my class for the therapy part to be taken on as a therapist for Leeds rhinos.

The rest, as they say is history.

Anyway, I’ve made hundreds of mistakes along the way, but I’ve also been lucky enough to work alongside some of the best trainers IN THE WORLD.

I though it would be very useful to put together something that will help some of you guys that are new and shiny to this industry of ours- I’m going to try my best NOT to put you off or put pressure on you, BUT you know me. I shoot from the hip, I wear my heart on my sleeve and I’m 100% honest in everything I do.

So here goes

1-    Unlearn what you just learnt.

In fact, and this is HARSH, what you learnt on your course DOESN’T work. It’s dated. It’s taught from a textbook, It’s 99% taught by people that don’t train anyone. So you pretty much want you to ‘unlearn’ it and start your REAL learning RIGHT NOW. That being said;

2-    BECOME A SPECIALIST NOT A GENERALIST

I see it every time I visit a gym on my tour. The PT profile on the board, I see it on websites.

Trainer: Joe Bloggs:

Specialises in: Toning, Weight loss, muscle gain, sports specific training, injury rehab, running, boxing, cardio fitness blah blah blah.

This is THE most common mistake I see.

Lets take this view- compare a GP to a BRAIN SURGEON.

Who gets paid more? Who know more? Who’s the most skilled?

The GP knows a ‘little bit about nothing/most things’

The brain surgeon is an EXPERT IN ONE THING. And he’s THE BEST AT IT.

So choose a subject your passionate about. Be a specialist in that particular area- In fact, be THE BEST AT IT. Seek to be the best in the world.

Read books on it, do courses, take seminars on it, and devour everything you can on that said subject.

So with that being said most new trainers end up being a ‘jack of all trades, master of none’

They try to be ‘everything to everybody’ but end up being ‘nothing to nobody’

What happens? They end up doing the exact thing in the next section

3. DON’T COMPETE ON PRICE

BIG mistake here. Industry newbie starts PT or boot camp.

See’s lots of competition in the area. Advertises himself/herself as cheap, affordable and even COMPARES services to ‘more expensive/rip off’ trainers

A)   By charging cheap prices- you’re saying I don’t value my skills, why should you.  Come and train with me, I know you wont listen to what I say, because there’s no monetary value attached and because I’m so ‘affordable’ you don’t view me as an expert

B)   Why are you advertising other trainers/camps please?

4. Have a 50/50 booklshelf.

I got this one from my buddy Alwyn Cosgrove a long time ago. Half of the books on your shelf should be training/nutrition/health the other half should be personal development/business.

The gurus are split on this- Some say ‘You’re a marketer- wether you like it or not’, The other say ‘get results and the clients will follow’

For me, you need to know about both… TBH i’d probably have the shelf at 60/40 towards the actual ‘getting results’ bit

5. Don’t GURU FOLLOW but learn from the best.

This is very common in he fitness industry. We see guru A at a seminar/convention, he rocks, we then devour every thing he or she has ever written and can even quote them word for word.

Then we become clones of them. Wondering why this doesn’t work, or why our clients aren’t seeing the same results he/she spoke about.

We don’t listen to anyone but guru A so can’t find the answer

Try this instead. Learn from everyone and use the classic Bruce lee quote regularly ‘absorb what is useful, reject what is not and make it uniquely your own’

6- ALWAYS look for a better way. ALYWAYS. PERIOD.

Never be happy with what you know. Keep learning and absorbing. FOREVER.

You see,theres a lot of gurus out there who teach marketing.

That’s fine but in my experience if you get OUTRAGEOUS results through your methods- the marketing will pretty much take care of itself.

7- Don’t be afraid to start small- its AWESOME.

A lot of industry newbie’s get caught up in the ‘6 figure dream’ and the ‘PT studio cloud’

I started working in a filthy massage room, using soapy water to massage rugby players.

I then worked in gym for 6 years. I learnt what I could about EVERYTHING to do with fitness and health.

Working as in instructor will help with experience. It’ll help you to understand people.

Sure its only 5-7 quid an hour, but the experience for me- was ESSENTIAL.

To be honest, I’m not sure I’d be where I am today without that experience.

Don’t be afraid to ASK for help.

Although a lot of local trainers will see you as a ‘threat, the genuinely successful ones will have no problem having coffee with you. I’m sure of it.

In fact, for a long time I PAID my buddy Michael Pellegrino for an hour of his time for 1-1 training and literally just GRILLED him on what he knew.

I didn’t officially tell him I was trying to find out his best secrets but I’m sure I knew what he was up to

9) ENJOY THE JOURNEY.

This is an AMZING industry to be in. Sure there’s back stabbing, it can be cut throat but don’t worry about what others are doing. BE THE BEST VERSION OF YOU, DELIVER AN AWESOME EXPERIENCE FOR YOUR CLIENTS AND YOU WILL LOVE IT, JUST LIKE ME

P