Aug 10
6
Unless you’ve had your head in the sand for the last 5 or 6 years you’ll have heard of Dax Moy. Dax owns not 1 but 2 UBER SUCCESSFUL PT studios and a LOT of very profitable online programs as well as his own 10k a year mentoring programs.
Dax is a fountain of knowledge and having mentored with him myself I know first how AMAZING his stuff his so i though you guys might like to check out this recent interview i did with him:
PM: Dax, you’re known as the leading personal trainer in the UK. As someone
who’s been mentored by you, I know how successful you are but can you tell us a
little bit about where you’ve come from and where you’re at now?
DM: Well, originally I come from a very poor family who were on benefits for most of my life growing up. We often had to borrow money from family and friends just to be able to eat.
When I was 16 and old enough to start making decisions about my own future I joined the army, entering the junior leaders company of the parachute regiment, Britain’s airborne forces and got my first taste of life where reward was directly related to performance.
Dax's sometimes got confused!
Under solid leadership and intense challenges from people with knowledge, skills and abilities that I lacked I bloomed and did very well for myself.
Later I joined the Royal Marines and later still served with several other units in various roles, each more demanding than the last. The common theme, however, was that the only way to absolutely guarantee an outcome was to get off your arse and make it happen yourself. That and, of course, that it’s easier and faster to learn how to be successful if you follow the same path as those who are ALREADY successful.
I found that ANYTHING I wanted to get better at was simply a matter of being WILLING to do the work to get better at it and having someone show me the right way to do that work so that I didn’t waste time and energy getting it.
This lesson stood me in great stead when I left the forces.
Shortly after joining the fitness industry, the UK’s very first trial of GP referral was being put together by the chain of gyms that I worked for.
I applied and was told in no uncertain terms to ‘get lost’. Apparently I wasn’t qualified enough or experienced enough to deal with people with medical conditions.
“Fair enough” I said, “but how do I get that qualification and experience?”
My interviewers gave me no indication so I simply found out what they expected of me and realised I needed more medical knowledge. Instead of being put off by this seemingly huge hurdle, I decided to go where those with medical knowledge ‘hung out’. I got membership to the British library and spend almost every day for 6 weeks reading medical journals and chatting to med students and doctors about various medical conditions.
6 Weeks later I went back for another interview… and was told to ‘get lost’ again.
Apparently I still wasn’t what they needed me to be.
I went back to the British library and spent another 6 weeks studying, reading and ‘conferring with my colleagues’ 
until I felt that I had the knowledge my interviewers sought from me.
I went back 6 weeks later and interviewed THEM!
By the end of the interview I left them with no question as to who held the most knowledge and they ‘graciously’ gave me a 6 week probationary period to prove that I could do the job.
By the end of the 6 weeks I was given the senior consultant position at my own centre. By the end of 6 months I was senior consultant of the entire program.
The results I was getting with people with chronic disease and disability soon caught the eye of the paying public and demand for personal training with me went through the roof.
I went from zero to 60 appointments a week in less than a year and sustained that level for a whole year (nearly burned me out!).
I later opened my first studio which was an immediate hit, opened my second which did even better and was voted one of the UK’s top personal trainers (published in the Guardian I believe) and went from strength to strength with TV, radio and magazine interviews coming thick and fast due to my unusual approaches to health.
Later I opened my training academy, my mentoring program and started creating my online programs and products.
I wish I could say they’ve all been a great success… but that would be a lie. I’ve had a good few failures too, but my successes have been more than enough to create an amazing lifestyle for myself and my family.
PM: Thats amazing. Obviously you couldn’t have done this alone? what sort of
help have you had along the way?
DM: Tons!
From my first instructors in the army cadets to my corporals and sergeants in the army and Marines I was given the basic tools to pretty much make anything in life happen.
All I had to do was work hard at what I wanted, they taught me, and it was mine.
That worked a treat whilst I was in the ‘safe’ cocoon of the forces but was a little less effective when I became a civilian. I found that working hard was still effective but… bloody slow!
Hard work pretty much delivered ‘what it said on the tin’ so to speak but you had to do a lot of it and spend a lot of time doing it before what you wanted to happen would happen.
In short, hard work was… hard!
I’m not lazy and I’m not scared of working hard but I wanted life to be a bit easier than it had been so I started seeking ways to find shortcuts without missing any of the vital ingredients of success.
I chanced across Joe Vitale through his books and entered his mentoring program and… hey presto!
I started going from a pure hard worker to something that few people had shown me in the past.
A SMART worker!
Joe’s program taught me to work smart, probably for the first time in my life. He taught me how to go from A to Z rather than spending all of my time going from A to B to C… and so on.
My income doubled within 6 months of following Joe’s ‘Work smart NOT hard’ philosophy.
At the end of Joe’s mentoring I attended an event with Bob Proctor (Both he and Joe went on to star in the seminal movie ‘The Secret’ which launched a bout of public interest in self development) and decided there and then that I wanted him to mentor me.
In Bob’s very first call with me he asked “How would your life change if your could take your annual income and turn it into your monthly income?”
That question (and the advice Bob gave me to make it happen) changed my life.
Under Bob’s guidance I managed to sell hundreds of thousands of dollars worth of my goal achievement program The MAGIC Hundred, set up my $10,000 per person mentoring program and put my fees up til I’ve now become the most highly paid fitness professional in the UK.
I owe my mentors EVERYTHING!
(Of course, I still had to do the work they advised!) : )
PM: would you say its important for business people to have mentors? What if they cant afford it?
DM: Short answer is yes : )
Long answer is, “can you afford NOT to??”
There’s no question that mentoring is a high-cost venture. I won’t deny that. But it’s also VERY high return too. For every pound I’ve spent on mentoring I can tell you I’ve gotten back
£10,000 and that’s no exaggeration.
I can trace at least half a million pounds of income back to what I learned from my mentors. Probably more.
Without what they taught me I’d still be thinking smaller, MUCH smaller than I have been.
I look at it this way; if you knew without a shadow of a doubt that you could take every £1 you invest and turn it into £10,000, when would you stop spending?
The answer is, you wouldn’t!
I spend about £30,000 every single year on my education and mentoring… and I NEVER lose money!!
PM: What made you realise that you needed a mentor?
I happened on it by chance. As I said, I had no aversion to working hard but I’d been doing that for a long time and whilst it had gotten me some pretty cool results, I couldn’t see how I could scale it over the years other than just working harder and harder and harder. My military experience had taught me that I needed to learn from those who had bigger, better and easier results than I’d been getting so I sought them out.
PM: When you’re looking for help, what sort of things are you looking for in a mentor?
DM: Ultimately, it’s someone who has a track record in being successful at what I’m struggling with.
More specifically, the need to have what I call the ‘P and C qualities.
They need to be able to produce predictable and consistent results.
Predictable means that they know in advance that if I take a certain action I will get a certain result and consistent means that they can’t be a ‘one-hit-wonder’ and only have helped a single person make six figures.
If they can tell me that they’ve helped 10, 20 30 people get to six figures and they can prove it, I know that I’m in the presence of someone who knows something worth listening to.
(Note: My mentors now are not people who help people get to six figures as I’m there already, I’m looking for people who can help others get to 7 figures)
Whatever the number is, make sure you only tae advice from people who are getting the results you hope to get and, most importantly, have consistently helped others to get it.
PM:FInally sum up how a mentor can help fitness professionals:
DM:
If you’re a fitness professional you no doubt believe that the reason you’re able to help your clients is that you have knowledge, skills and abilities that surpass those of your clientele.
This alone is justification for the fees you charge.
Your clients are struggling to get the results they desire because they lack knowledge, skills and ability and the reason you charge them money is because you are willing to provide these elements to create a shortcut to their desired results.
Well, a good mentor is like a personal trainer to your business. They’ve been there, done that, bought the t-shirt… and made all the mistakes so that you don’t have to.
They have the results to prove it.
If you believe that the services you provide as a fitness professional are valuable then it should be impossible to think that a business mentor is not.
Any time you can shortcut the success pathway you’re onto a winner and a mentor IS that shortcut. No if’s, no but’s.
