Aug 11
9
The ‘Purple Cow’ Bootcamp
Yo dudes,
I’m still in canada but i’m heading home today so before i left i thought i’d hit you up with a guest post from my mentoring student Chris Brown who has made more progress in 6 months that most people make it to years.
Now without blowing smoke up his ass, i’ll let him take over… Enjoy
I was privileged when Paul aka the BOOTCAMP KING asked me for a guest blog post yet again and I remember the last time I was just fresh in the world of the “Bootcamp Game” 60 days in fact; and that post was really about how I managed to make over 6K in less than 60 days!
We are around 5 months down the line and things have changed dramatically for me, I am getting some of the best results in the country now which is pretty cool, and that’s what other people are telling me, not me bosting. I have 3 locations ran by myself with one group in each, and 2 trainers working for me and now a third is about to come on board. This is all in around 6 months.
So as you can see it’s been a very busy 2011 for me, I’ve been in the local large press paper and actually appeared on Radio City which is one of Liverpool’s Largest radio station and have established myself as the “Go To Guy” in my area and beyond. Paul wanted me to share with you how I’ve actually managed all of this in such a small space of time and a couple of things that allow me to run a “Bootcamp” in a park where 6 others are running them and I charge double and sometimes 3 times more and the majority of them in the Park have been on GROUPON and are training clients for like £12 for the month which to me is SUICIDE for your business. (NOTE- my next post will be on this, Even Bedros Kuellian, one of the worlds leading authorties on fitness marketing says it sucks)
Well how have I done this, first of all I want to tell you this, BOOTCAMPS are dying a slow and painful death, I can see this now, Morty being the visionary of this himself actually stated this in the new year in his http://bootcampmanifesto.com, at the time I was thinking “SH*T I’m paying this guy a LOT of money and now he’s telling me that bootcamps are going to die??”. But I put total faith in him and went away and thought about the underlying message. You see “bootcamps” are killing themselves from within competing on price and constantly under cutting each other and filling them with “time-wasting bargain hunters” from GROUPON – I know what you’re are thinking, I’ve done GROUPON it worked for me, but think about it, if you HAVE to use a daily discount site to get clients then surely your RESULTS aren’t shouting loud enough?? Or you aren’t seen as the “go to EXPERT” in your area?
So I created something brand new and revolutionary, in fact it’s the VERY first in the world of it’s breed, “The GFA” – Get Fit Academy. I’ve created a fitness academy, a platform to share, learn, develop, grow and change. A place for people to become part of a HUGE community of Fat Loss and not just think about EXERCISING to lose weight but to help actually transform people, in body and in mind.
Now in my area there are “bootcamps” yes but there are no FITNESS ACADEMIES; this umbrella term allows me to have, Group PT, small Group PT, workshops etc etc. I know non of my competitors are doing this, and by doing this I have ESTABLISHED myself a the GURU in my area. The results we get from working with FANTASTIC, HIGHLY motivated people are out of this world and by getting those results I have been able to ATTRACT some big names in my area from Amanda Harrington (http://www.amandaharrington.com) a UK known Model, Rick Vaughn (http://www.rickvaughn.co.uk/home.html) a Local Radio Presenter, Dave Henshaw owner of The Mersey (http://the-mersey.co.uk/) which goes out to over 15,000 businesses and homes across Liverpool. I mean this may seem fairly insignificant but by using these people to get press releases and local media, it allows you to establish yourself as THE go to TRAINER.
So “The GFA” is a totally different spin on fitness camps, bootcamps whatever you may be running and I think if you are a trainer with real quality and AMAZING results; are you really wanting to be stigmatised and pigeon holed with the PAY AS YOU GO groupon bootcamp down the road?The bootcamp that doesn’t guarantee results, doesn’t have a structured training program and has no following of “Fans”? To me if somebody classed me as that I’d have to REALLY think about my strategy; in fact I’d be pretty p*ssed off if I’d created that! I literally have ZERO competitors in my area, I never worry what the next person is doing, nor do I care. I have a following that LOVE what I do and pay me what I’m truly worth and EACH and EVERYONE of them is happy with that!
Do you stand out or blend in with the crowd?
Remember we are in this profession to change lives, and we can do MASSIVELY! So if you are competing on price and constantly worrying whether people are going to turn up, the you AREN’T changing enough LIVES! Simple really! If you focussed your time and energy on doing that whilst creating something UNIQUE then you will be busier than ever and WAAAY happier. You will end up training people you LOVE and not just people that are with you because you put out a “cheap deal”.
I guess my final message from this is that if you are “running a bootcamp” then you are in serious SHIT! UNLESS you do something about it; if you are “running a bootcamp” then you AREN’T focussing on changing lives! WHY are you in this remember? To copy off everybody else because somebody said it was a “good way to make money”? If that’s your reason then I think you need to have a long hard think again. Groups are a great way to leverage a lot of people into one place and get GREAT results, but in the same SENSE just because you have a LARGE group and the program runs over 4 weeks, doesn’t mean you have to call it a BOOTCAMP.
So broken down if you do these things you WILL get great returns:
- Get INCREDIBLE results for your clients – good isn’t good enough
- Create something different and UNIQUE
- Hire a coach – somebody who has been there and done that – SERIOUSLY it’s the best thing I’ve EVER done – without a shameless plug Paul’s BOOTCAMP empire is REVOLUTIONARY and will actually help you in the creating something UNIQUE process. http://bootcampempire.com – you don’t have to buy it AT ALL! Infact it will probably be sold out by the time you have a look, as I know people will be fighting over this!
It’s time to make a difference to the lives of those around you! Do this and you will create the life you want! Go to the lengths of GIVING and then you shall receive!
Thanks for reading!
Chris Brown
Proud owner of “The GFA”
The UK’s First Ever Fitness Academy
Hey is Paul here, bad ass post right? If you’re interested in ‘standing out from the crowd’ check out ‘Purple Cow’ by Seth Godin. GREAT book and one of the first marketing books i read!
