Sep 11
12
What is Success anyway? Goal Setting SUCKS.
What is Success?
Great question huh? ESPECIALLY in the fitness industry, were bombarded with messages of 6 figure this, 7 figure that, you should know this and you shouldn’t be doing that.
You should be running bootcamps, personal training, semi private, online products blah blah blah in order to be ‘successful’
Again, WTF is ‘successful’? I think it was the AWESOME Charlotte Ord who I first heard ask this.
For me, its what YOU think it is. Sure you can earn a lot of money, and work from 6am till 9pm every day, you can earn a lot of money working just a few hours a day too. (personally I’d get a little bored)
This article should clear up some of this questions for you. In fact, I think its one of my best posts.
Before I crack on though, if you’re on of those who has a problem with people who earn WHAT THEY’RE WORTH in this ‘profession’ of ours. PLEASE click the back button now. This post probably isn’t for you. You can go back to you’re whining 
I’m actually a little embarrassed as I write this to be honest.
You see, despite seeming like an arrogant, brash know it all. I’m actually just a normal, run of the mill dude that tends to swear a lot.
I also don’t want the article to come across as an ‘I’m awesome, I’m holier than thou, you suck, I’m brilliant and you should listen to me article’
I probably wouldn’t have written it the legend that is Rachel Holmes hadn’t asked me too.
I really hope it helps you and inspires you actually because if I can do it, anyone can!
I actually wrote this piece in july whilst in Marbella but wanted to share it with you today.
I originally said this
I’m writing this sitting in the beautiful Laguna village beach bar in Marbella. I am in fact writing on a notepad, which is my new favourite thing to do when I’m doing ‘creative stuff’- I’ll type it onto my laptop later. Anyway, I digress.
It’s baking hot, my wife (whom I only married 5 weeks ago) is sunbathing next to me, and my 5-month-old son Max is asleep in the shade after a tough morning in the pool.
Oh I’ve also been here for a month and have 12 days to go!
Just yesterday I got paid £2, 000 for 3 hours work in a workshop teaching 20 people my top tips for getting in shape. But wait, these things aren’t the best bit.
I get to fly all over the world and work with some of the best trainers around AND call them my friends.
The best bit is I’m going to be LIVING here in Marbella come November. (ED:This now looks like its going to be OCTOBER)
Sure. Lots of people move out here but the reason I’m so happy about the move is that my business in the UK will continue to run as normal- making me money while I lie on a beach- which I DEFINITELY won’t be doing by the way. I LOVE training and educating people too much!
The members of our camps will continue to get amazing results, the kick ass trainers that run the camps will continue to change lives and get very well paid for it.
You could say that I’m living the dream so to speak 
Again, PLEASE don’t get this confused with bragging, I really hate stuff lie that and you know what, I know for a fact I’m nothing special.
I’m not telling you this to impress you at all, (I’m too old for that now) I’m sharing this whit you because:
1- Rachel Holmes forced me too
2- 2-I want to impress upon you that if a hyperactive tourettes sufferer (people in fitness think I swear too much) from one of the poorest towns in the UK can do this, then YOU can too.
Oh and it has NOTHING to do with ‘Earning 6 figures’ in fact, you don’t need to earn anything like 6 figures!
3- That goal setting IS indeed over-rated
4-And lastly I want to continue to give something back to an industry that I’m still head over heels in love with and has allowed me to meet so many brilliant people!
So anyway, I wanted to keep it short and simple to follow so I’ve put together my 4 top tips to help you ‘live the dream’ and the first was is actually a bit controversial and goes ‘against the grain’ (you know me, always like to say something a little different)
Tip 1- STOP setting goals and STOP even trying to earn 6 figures.
They’re both pointless.
Let me explain.
Around 3 months ago I had a MAJOR discovery. Now don’t get me wrong, I still do set a few goals here and there and it still can be useful, in fact you should STILL set goals as they can act as MARKERS along the way yo measure progress towards your ‘perfect day’ but depiste what all the self-help gurus say I realized that it isn’t all its cracked up to be.
This discovery has transformed my thoughts and my life.
You see, setting goals and aiming for the ‘magic’ 6 figures is all based on ‘stuff’.
Guess what though? The stuff gets boring.
(I’m not into the whole money doesn’t buy happiness thing by the way- because it certainly can help)
You see, the nice cars are great, the holidays are great, the business class flights and gadgets and clothes are great but what we’re REALLY, REALLY looking for is the EXPERIENCE of those things right?
We want the FEELING of driving the great car, the FEELING of being able to fly business class yer?
These things all bring about an EXPERIENCE.
I bought my self my first brand spanking new car last year- it cost my 21k.
It isn’t quite my dream car but I LOVED it when I saw it.
Guess what? After about 6 weeks and all the excitement wore off- I was bored with it.
Speak to a new people who have a lot of ‘stuff’ and I’m pretty sure they’ll say the same.
Buying the most expensive ‘stuff’ ‘because you can’ is nice but again- it becomes boring.
So what was it that changed my thought pattern so profoundly?
It’s an exercise that that awesome Frank Kern put me onto and something I’ve also looked at with my friend Dax Moy.
It’s called ‘the perfect day’
Here are the basics of it (the full thing takes around 4 hours)
Write down, in detail (in fact the more mundane things you get in there, the better- it makes it more REAL) your PERFECT DAY.
From waking up (where, when who with etc) to going to bed on a night.
Do this without any limiting thoughts Such as financial limitations, time limitations and your location limitations right now.
Write down what you eat, where you eat at, what you do in the morning, what you spend your afternoon doing, what you’re thoughts are as you go to bed etc etc.
Why? Because you’ll ‘Wake Up’ and realize that to LIVE this perfect day, EVERY DAY doesn’t actually involve THAT much MONEY or ‘stuff’ AT ALL.
It’s probably nowhere near the magic 6 figures we seem to have been chasing for so long (that’s around £8,800 a month by the way)
Pretty much every decision you make from then on can based upon the Question “ Is this helping me to get closer to my perfect day or not?”
Seriously, this has totally changed my life and several of the guys I mentor feel the same too!
When we set financial and ‘stuff’ based goals, the ‘Stuff’ can sometimes seem like its light years away and we get down heartened, you think ‘I can never earn that much’ and you chances are you won’t.
After all, ‘if you don’t believe it- you wont achieve it’
But this is WELL within peoples reach and I guarantee that if you do it- you’ll have SEVERAL ‘light bulb moments’
What are you waiting for? Go create your perfect day!
SERIOUSLEY- spend a couple of hours on this. The video below is the one that TRANSFORMED what ‘Success’ meant to me!
2. You MUST build something UNIQUE.
For my business and myself this is thefitnesscamp.co.uk and my ‘unstoppable-fat-loss-formula’
Why is this important?
Well, as brilliant as you guys are at what you do, most personal trainers, group x instructors and zumba instructors simply swap money for time. Which is great, I still do some of that myself, BUT can you keep doing that until your 65?
Think about it.
Swapping money for time means you can’t…
3-De-personalise the stuff you do
YOU HAVE TO BE THE ROCKSTAR
Zumba is an amazing example of this.
Sure, you guys that teach it are doing pretty well (BRILLIANT by the way, you guys are really getting bums of the settee) but again, most of you are swapping money for time.
The creator of Zumba, Beto Perez has it sown up- he’s got it in the bag!
This dude is worth millions. When the Zumba bubble burst and the next thing comes along. Mr. Perez will be fine- he’ll still be loaded but what about the poor zumba teacher who’s given up all her other classes while zumba was hot?
Food for thought huh?
Similarly with most bootcamps out there. Why would someone come and teach one for you, when they can do it themselves?
The fitness camp not only has its own workouts, its own identity, its own ‘tribe’ it pretty much has its own language too (this belongs in point 2 to ne honest)
The unstoppable-fat-loss-formula and all that comes with it was created by me but CANNOT only be taught by me. It’s unique in its own right. It’s a SYSTEM for success.
Anyone can teach it, just so long as they’re knowledge and enthusiastically ‘kick ass’ enough!
Think of Rachel’s Fitness Pilates. Another great model!
Think of Andy Wake who owns’ Boxercise’
Making money while you sleep AND helping people get in shape is cool right?
You can do that by…
4. NOT getting busier but LEVERAGING yourself and your time.
I’m gonna keep this one short as my hand is hurting now!
A common theme amongst most of the trainers that come onto my mentoring program is that they’re very ‘busy’
Busy doing the ‘money for time’ stuff.
Creating 3 and 4 mean you can get other people making money for you.
You can ‘leverage’ your knowledge base and your time.
Start by documenting and templating everything you do. From email replies to your workouts.
Instead of doing 1-1 training can you do 1-5 small group training? (Katie Bulmer does this VERY well with her LBD club)
Why not create your own version of Zumba? Seriously, Why not?
NOTE: YOU CAN indeed do all of this but the KEY to success as a trainer, is to be BRILLIANT at getting BRILLIANT results. We’re in a results industry.
Be 1 step ahead of the curve knowledge wise.
Do every course you can. DEVOUR nutrition books and online stuff.
Form your own opinions and create your own ‘formula’
PS- if you’d like to learn more about this type of things. Keep your eyes peeled on my ‘fan page’ on facebook. Here’s the link: http://www.facebook.com/bootcampking
See you over there!
