Oct 11
18
The Great Spanish Give-Away
Hola! Que tal?
So on Sunday I move to Marbella, edging ever closer to my perfect day.
At this moment in time I’m actually homeless, officel-less and staying with the in-laws right now but even THAT wont dampen my sprits!
So to celebrate the move I thought I’d do a cheeky little giveaway.
I’m going to keep it really simple without all the pictures i normally have on- I’m using a cafe’s free wi-fi you see 
Last year this sold for 20 quid (hardly bank breaking) BUT it was responsible for getting THOUSANDS of pounds worth of press coverage.
And YES it’s a little corny and YES its been done, BUT it will STILL get press and its still great fun!
I’m going to give you the EXACT press released that lots of bootcamp owners used, the EXACT workouts and the EXACT recipes from the package.
All you have to do is head on over here:
http://www.bootcampking.com/pumpkindowload/
So here’s a really simple action plan to make the most of this great opportunity to promote your boot camp in the local press and to create that ‘magical buzz’ around your sessions AND inject some energy into your camp with those dark nights and mornings now here!
1: Put together your pumpkin workout. (Well you don’t have to do this cuz I;ve done it for ya-go to http://www.bootcampking.com/pumpkindowload/ to get the workout that I’ll be using)
2: Let all your campers know that you’ll be having a charity Halloween workout and all of their friends and family are invited. The camp is free as long as they turn up with there own pumpkin but a small donation to a local charity would be awesome
3: Head to your local cash and carry or supermarket and buy the required number of pumpkins for your PAYING members. Remember to get a couple of extra ones in case some break or someone turns up without one!
4: Get yourself a costume (you could even go as far as asking your campers to go fancy dress too!)
5: Invite everyone on your list and on facebook to the workout and build excitement around it
6: Make sure to capture all ‘prospects’ email addresses so you can market to them later
7:Invite someone from said charity along
8: Do the workout, take lots of pictures and video and look to capture some ‘magic moments’ especially when you take the photo with everyone at the end
9: Let the members keep the pumpkins and hand them a print out of some healthy pumpkin recipes. Give these to the ‘prospects’ too with a PS on the bottom “ Thank you so much for attending our charity pumpkin workout and doing your bit for xxx charity. If you have any questions about getting into great shape with us please call me on my PERSONAL mobile or email me via info@thefitnesscamp.co.uk”
10: Send the press release to the local paper WITH a brilliant, high quality photo attached
11: stick the photos, videos etc ALL OVER facebook and make sure to TAG everyone in the videos and the pictures- this will mean it shows up on THEIR profile and all of their friends will see it.
12: Email the newbie’s a special offer for next month’s camp and thank them for their donation and hard work
Sit back knowing you’ve increased your profile, done a good deed for charity and made lots of people smile.
Buenos dias mi amigo!
Paul
