Author Archive

The 70 year old trainer

December 12, 2011

After last weeks article caused a bit of a stir- all good by the way, I thought now would be a great time to follow it up. This should fall perfectly into place and hopefully help my little expression of opinion last week make a little more sense. In case you missed it- check it [...]

Posted in Mindset 4 Comments »

How to confuse your clients

December 6, 2011

Are you diluting your message? In fact, what is your message. Mine is simple. Insane fat loss results or you don’t pay. Ever heard the phrase ‘jack of all trades, master of none’? If you’ve read any of my stuff before, you no doubt have. Now normally I’d be referring to the ‘I specialise in [...]

Posted in Fitness Blog 12 Comments »

How to write articles? (video!)

November 28, 2011

Hey guys, I made this video for you about articles, why you should write em, what to write about and how to write em!   Check it out :

Posted in Fitness Blog 3 Comments »

I’m Retiring on Friday

November 14, 2011

I’m retiring next Friday. Yup, you correct. I’m jacking it all in. Well, almost. Let me explain a little more. I’m actually writing this on a flight from Paris to New York. I’ve been traveling for around 10 hours total now and I have another flight to catch when I get to New York. I’m [...]

Posted in Fitness Blog No Comments »

LAZY Bootcamp Marketing!

November 7, 2011

One of the things that people forget is, how tough it can actually be to have a successful fitness business. I’d even say there’s a little bit of luck involved. Despite this there’s something that concerns me about trainers trying to get busy bootcamps these days. What is it? Well there are actually a number [...]

Posted in Bootcamp Advertising, Fitness Bootcamp Marketing, Referral Strategies 9 Comments »

You ARE NOT ready!

November 2, 2011

I have no idea who first said that but i’m afraid its true for most bootcamp owners when they’re looking to ‘expand’ their business It’s could also be described as Too much, too soon. This is something that faces every bootcamp owner at some point and its also something that I get emails about pretty [...]

Posted in Fitness Blog 2 Comments »

How to Shut Your Competitors Up

October 21, 2011

How to shut your competitors up once and for all. This may seem like another one of my angry rants, it couldn’t be further from the truth TBH. I’m a big believer in that fact that: 1- if your product is awesome AND unique, there isn’t any competition. 2- There’s MORE than enough fat people [...]

Posted in Fitness Blog 1 Comment »

A guest post from a killer niche

October 21, 2011

Earlier this year a spent a couple of weeks in thailand with some of the top fitpros in the UK- this is where i created bootcamp empire of course! Anyway, whilst there i managed to spend a lot of time with Maggie Ayre, who is THE person to turn to when it comes to teenage [...]

Posted in Fitness Blog 1 Comment »

The Great Spanish Give-Away

October 18, 2011

Hola! Que tal? So on Sunday I move to Marbella, edging ever closer to my perfect day. At this moment in time I’m actually homeless, officel-less and staying with the in-laws right now but even THAT wont dampen my sprits! So to celebrate the move I thought I’d do a cheeky little giveaway. I’m going [...]

Posted in Fitness Blog 3 Comments »

New to the fitness industry? READ THIS.

October 17, 2011

A guide for fitness industry ‘newbie’s’ So you just passed your Fitness exams and you’re excited? …. Excited to earn 25k a year and get paid 25 quid an hour?? Unfortunately, you’re in for a shock.. The average fitpro makes under 15k a year… LESS than you get paid for working in Mcdonald’s. Not exactly [...]

Posted in Fitness Blog 4 Comments »