Fitness Bootcamp Marketing

LAZY Bootcamp Marketing!

Posted by Paul on November 7, 2011 at 7:00 am

One of the things that people forget is, how tough it can actually be to have a successful fitness business. I’d even say there’s a little bit of luck involved. Despite this there’s something that concerns me about trainers trying to get busy bootcamps these days. What is it? Well there are actually a number [...]

Write Your Own F*****g Rules

Posted by Paul on August 18, 2011 at 4:03 pm

“I’m starting a new (insert name) class, what time would suit you best?” Sound familiar? “Hey (Insert YOUR name) I know you’re busy but…..” “Oh I can’t do that time, can you do the weekend? as that suits me better” Nodding again right? Yup, I thought so. You see, in this wonderful profession of ours [...]

The ‘Purple Cow’ Bootcamp

Posted by Paul on August 9, 2011 at 10:59 am

Yo dudes, I’m still in canada but i’m heading home today so before i left i thought i’d hit you up with a guest post from my mentoring student Chris Brown who has made more progress in 6 months that most people make it to years.   Now without blowing smoke up his ass, i’ll [...]

8 killer techniques to grow your bootcamp

Posted by Paul on May 10, 2011 at 9:44 am

A bootcamp marketing guest post from Paul Mort and Dan Thompson Hey guys, Hope your bootcamp has exploded after the easter break with guilty people! With so much bullshit, smoke and mirrors in the fitness industry I though it would be great to bring you a blog post from somebody who has a business that [...]

Employing Trainers For Your Bootcamp Business?

Posted by Paul on April 19, 2011 at 12:01 pm

One of the biggest Frustrations most trainers have is ‘finding the right trainer’ who ‘wont rip me off’, who’ll ‘deliver the sessions like me’ and who doesn’t ‘want something for nothing’. I have a really cool piece on this coming up soon, but you know what? I can tell you EXACTLY how to find one, [...]

What happens in Leeds, stays in Leeds?

Posted by Paul on September 25, 2010 at 3:19 pm

It’s unusual for me to post on a Saturday but i quickly wanted to tell you about what happened in Leeds when myself and Dax Moy locked a room-full of both PT’S and Bootcamp owners in a hotel on Friday! you can sign up here- http://www.bootcampking.com/registration/

How to become an INSTANT EXPERT

Posted by Paul on September 2, 2010 at 2:18 pm

3 ways to become an INSTANT expert in the eyes of potential clients Hey there! I’ve just returned from my friends wedding in Cyprus, that’s a pic of me with the groom on his last night of freedom—— Anyway, it really got me thinking about how I can help you guys and some of the [...]

1 Thing That Could TRANSFORM Your Bootcamp Biz

Posted by Paul on August 5, 2010 at 4:11 pm

As the UK’s leading bootcamp business builder I’m often ask what’s the main thing trainers need to do to make their bootcamp more successful and make SERIOUS cash changing peoples lives It’s something that I think about a lot but it really comes down to another question.. What is a ‘bootcamp’? It’s a term that [...]